Healthcare professionals are going all-in on AI

Healthcare organisations are rapidly embracing AI, and it's transforming how they operate. According to insights from the recent HIMSS 2025 conference, healthcare is no longer lagging in tech adoption – they're leading with generative AI implementations that are making real differences in patient care.

For digital marketing providers serving healthcare clients, this shift creates a perfect opportunity to help medical professionals showcase their innovation while attracting new patients who are increasingly researching healthcare options online.

While other industries have been talking about AI for years, healthcare an industry that is actually implementing it in ways that matter:

AI agents are helping medical assistants prepare patient charts and identify care gaps
Advanced search tools help clinicians quickly find relevant information in massive medical records
Companies like Freenome are using AI to improve early cancer detection rates

And this isn't just experimental tech – these are real implementations happening right now across the healthcare industry, with adoption accelerating rapidly as organisations see the benefits.

Their biggest pain points:

Too busy implementing clinical tech to update their online presence
Websites don't effectively communicate their innovative approaches
Struggle to differentiate from competitors in increasingly crowded markets
Missing opportunities to attract tech-savvy patients looking for forward-thinking providers

Your healthcare clients need more than just a nice website – they need digital strategies that match their clinical innovation. Insites provides the tools you need to deliver exactly that.

Sales teams are securing deals with local healthcare providers by running quick audits that identify the most critical issues affecting their online presence. Examples include:

Local search visibility: This should be a top priority especially as 76% of patients search for healthcare providers on mobile devices
Website accessibility: Critical for healthcare compliance and reaching all patients
Content quality: Ensuring medical information is authoritative and clear will establish their reputation and provide better ranking opportunities
Social presence: Has become increasingly important as younger patients research providers on social platforms like Instagram and TikTok

Intuitive traffic light scoring: Break down complex digital metrics into easy-to-understand red, amber, and green indicators that immediately highlight critical issues versus strengths
Comprehensive competitive gap analysis: Identify which digital marketing elements competitors are executing well (and where your healthcare clients can gain an advantage)
Geographic performance insights: Pinpoint areas where your healthcare clients could improve their visibility in specific neighbourhoods or communities they serve
Prioritised opportunity roadmap: Create data-backed recommendations that help healthcare clients understand which improvements will deliver the fastest results

The combination of Insites Local Grid visualisation and traffic light scoring creates an immediately compelling visual story that healthcare decision-makers can understand at a glance – no technical expertise is required. This way, sales reps can focus on demonstrating how data indicators translate into measurable business outcomes like increased bookings.

When marketing healthcare innovation, remember these key principles:

Focus on patient benefits, not technical jargon: "24/7 access to your records" beats "AI-powered portal system"
Show how tech enables more human connections: Emphasise that AI handles paperwork so providers can focus on patients
Address privacy concerns directly: Include messaging about security and data protection
Use data visualisations: Healthcare professionals respond to clear data – show them how their digital metrics compare to industry standards

A digital agency working with a multi-location dental practice used Insites to identify critical website performance issues and local SEO opportunities. The detailed audit revealed issues with mobile responsiveness and showed that potential patients couldn't easily find location information across their multiple practice sites.

After implementing the recommended changes based on Insites' traffic light system, the practice was able to significantly improve their online visibility and patient acquisition, helping them scale their business and expand their team to meet growing demand.