Sales agents
Website builders
Lead generation
Sales planning
Retention
Resellers
Turn your website visitors into qualified leads with a free SEO audit
Capture high-quality leads by offering a white-labeled SEO audit. No more generic contact forms - give prospects something they actually want.
"We have integrated the inbound lead generation to our Salesforce MA system and it qualifies leads for our representatives!”
Lars Östman
Senior Marketing Manager
Robin
How to grow your pipeline by offering free SEO audits
Whether you follow our suggested flow or tailor it to your services, many of our clients credit free SEO audits as a cornerstone tactic for generating leads for their sales teams.
1
Advertise your free checker tool
Go to market with your free health check. Your prospects can download their audit in return for their name, email and phone number.
2
Prospect gets a free SEO audit
Once they submit their request, their SEO audit will be run and sent straight to their inbox with details of the issues they need to fix.
3
You get notified & a copy
Qualified a lead? Your sales team get notified immediately, via email or direct to your CRM, with a link to view the prospect's SEO audit.
Generate quality leads that actually convert
Our AI-powered SEO audit covers over 70 checks across local SEO, performance, social media, and more. Your visitor gets professional insights they can't find anywhere else, positioning you as the expert from day one.
White-labelled
Fully customise the SEO audit, email templates, and the widget interface to match your brand perfectly. Your prospects will never know they're using a third-party tool.
Real-time lead alerts
Get instant notifications the moment someone runs an SEO audit, complete with their business details and audit results. Our intelligent scoring helps you prioritise the prospects most likely to convert.
Seamless integrations
Stop manually entering lead data. Integrate with your existing CRM and watch as leads automatically appear with their SEO audit results attached. Works with HubSpot, Salesforce, and Zoho.
From big-picture SEO audits to niche checkers
Offer prospects a comprehensive website health check or hook them in with a laser-focused audit on a single area, from SEO to GDPR compliance.
Why marketing teams choose Insites
Insites is built for sales & marketing teams selling a suite of digital marketing solutions to SMBs, just like you.
Quality leads
Save time
Increase conversions
Designed to scale
Generate high quality leads
Prospects who complete audits are already engaged and understand they have issues to fix. Unlike generic lead magnets that attract anyone, website audits naturally filter for businesses that need digital marketing help. This means every lead is pre-qualified and genuinely interested in solutions.
Make your sales cycle time shorter
Your sales team receives leads with a complete audit report showing exactly what's wrong with their website. No more spending 30 minutes on discovery calls – jump straight into solution discussions, armed with the knowledge of exactly how you can help.
Increase conversion rates with instant value
By offering immediate value upfront, you build trust and demonstrate expertise before any sales conversation begins. Prospects see you as a helpful advisor, not just another vendor, when your sales reps are armed with the knowledge for a consultative approach.
A lead generation widget designed to scale
The widget is an evergreen marketing tactic - it's generating leads while your team sleeps. No need to hire more SDRs or spend hours prospecting or manually auditing. One widget can generate hundreds of qualified leads per month.
Smarter outreach, better qualification, and perfect timing
Introducing Lead Signals by Insites - our brand new tool for qualifying digital marketing prospects at scale.
Explore our other solutions
Pick a use-case to learn how Insites supports sales, marketing delivery across your organisation.
To improve build quality, save time, and increase customer satisfaction
Want more qualified leads?
Speak to one of our experts
We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.
Frequently asked questions
What is an audit widget and how does it work?
An audit widget is an embeddable piece of code that lets prospects run a website audit on your site or landing page in exchange for their contact details. Once they submit, the report is generated and emailed to them, and your team receives a notification with the results to follow up with a call.
How quickly are results delivered?
Most audits take under a minute, but it depends on what you want to include.
Can I customize what the audit checks for?
Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch. We now have options that let you build audits around specific topics, such as AIO, GDPR or Local SEO.
How does embedding an audit widget help marketing teams generate leads?
By offering high-value insights (like site performance, SEO, ads, compliance) upfront, you pique interest and position your business as authoritative. You capture qualified leads directly into your CRM - enabling follow-up based on their audit outcomes.
Can the audit widget be customised to match our brand?
Yes - everything from the audit interface and report colors to the email content can be fully white‑labelled and on-brand. Your audience will see your company at every step.
Can audit data be integrated with our CRM?
Absolutely. We have off-the-shelf connectors for Salesforce, Hubspot and Zoho CRM. If your CRM isn't covered, you can plug the data in using our webhooks or Zapier integration.
How can sales teams use the audit results effectively?
The sales team gets an instant notification when the prospect runs a scan. The sales team can follow up quickly to discuss the audit results and recommend your suite of products.
What’s the difference between this audit widget and traditional audit tools?
Unlike tools like Ahrefs or Screaming Frog (designed for deep SEO work), this widget is marketing- and sales-focused: it runs fast, provides digestible insights in plain English, and is designed to convert prospects - not just analyse your own site.
Can you offer bespoke lead generation experiences?
Yes! While our Growth plan comes with an off-the-shelf widget that can be embedded, we offer our Enterprise clients bespoke journeys to your own specification and design (subject to set-up fees).
What's the impact?
Herold boosted their lead generation process and increased their sales by 3%. See the case study here
Robin increased their incoming lead volume by 500 leads a month. See the case study
