The BuzzBoard alternative that helps you
build relationships with SMBs, not just find them.
Insites gives your team real-time accuracy to identify the best SMB opportunities and deliver clear, branded audits that create urgency and drive action.
4.7/5
Trusted by Yell, FCR Media & 100+ agencies
#1 Buzzboard alternative
Branded audits for sales conversations
Help your team save time finding the best opportunities and lead better sales conversations. Deliver clear, branded reports that make it easy for prospects to engage, understand, and move forward.
Data platform for finding SMBs
BuzzBoard relies on a static database of SMB profiles. Insites lets you find businesses or upload your own data to uncover the best opportunities. Then deliver audits that drive instant “aha” moments.
Find leads, create urgency, close with deals
with Insites
When your sales team is on a call with a prospect, they need data they can trust, an output they can share, and a tool that doesn't slow them down.
Full audit in 60 seconds
Personalise your audits
Easy for SMBs to understand
Real-time data, every single time
Pre-crawled databases go stale — social profiles change, ads get paused, websites get rebuilt. Showing a prospect outdated data kills credibility instantly.
Insites completes a full-presence audit across 200+ data points in under a minute — fast enough to run live on a call.
Scoring & checks you can control
When scoring weightings are opaque or fixed, it's hard to align reports with the products you actually sell.
Insites' Audit Designer lets you choose which checks to include, set up multiple audit views for different products, and tailor the output to match your offering.
Easy-to-grasp scores that drive the sale
If your audit output is designed for internal prep, you end up rebuilding it in a presentation just to share with the client. That's wasted time.
Every Insites audit is client-ready, shareable and fully white-labelled with your brand, and designed for the prospect to read and understand.
WHat makes Insites different?
Insites vs BuzzBoard: different approach, better results
Live audits, not stale data
Insites scans any business in real-time — so the data your rep shares is accurate at the moment they need it, not weeks old.
Local ranking grid on a map
Show a prospect exactly where they rank across their service area with a visual geo-grid — the kind of thing that makes a business owner lean in.
White-labelled, client-ready reports
Every audit is branded with your logo and designed for the prospect to read — shareable via link, PDF, or email. No rebuilding in PowerPoint.
Inbound lead generation widget
Embed a white-labelled audit on your website so prospects run their own scan and land in your pipeline — generating inbound leads.
Design your own audit & weight scores
Drag-and-drop to choose which checks appear, set up multiple views for different products, and control scoring — so the audit matches exactly what you sell.
BuzzBoard
Sales-friendly reports non-SEO experts can use xx
Instant full-presence audit in ~60 seconds
Generate AI Websites*
CRM integrations designed for sales workflows
*Requires 3rd party integration with a supported
CMS / website building platform
SE Ranking
Turn your website into a lead-generating machine with a
free audit widget
Imagine if the SMBs that land on your website could run a quick audit to see how their online presence stacks up? With the
Insites Lead Generation widget embedded into your website, they can!
Offer value upfront with a free SEO audit
Attract prospects by letting them run their own audit to check their businesses' online presence on your landing pages or email campaigns.
Prospects love to explore their own issues
Once they submit a request, a report is ready within minutes. Real value, real engagement — before your team even picks up the phone.
Businesses are more likely to engage
Sales teams are notified when a prospect runs a report, creating the perfect moment to follow up while intent is high.
Competitor Analysis
Visually show a prospect or client how they rank online against up to three of their local competitors.
Local Grid
Use Insites Local Grid to demonstrate how your client is ranking in their local area for target keywords.
AI Readiness checks
Check if your clients rank in AI search engines and use poor results to upsell services like llms.txt files and structured data.
How can sales teams show SMB clients how they perform locally?
Yes, the features and checks in our platform help sales teams drive sales urgency by showing local businesses their competitive threats.
Our solution to quick prospecting at scale
Get a clear, prioritised list of SMBs who are ready for a conversation with Lead Signals.
Audits millions of businesses and receive 200+ digital marketing signals. Then use AI filtering to sort, segment and target the hottest leads.
Explore Insites for your business
Book in a call with one of our team to see how
Insites can help you scale your sales team and processes.
Frequently asked questions
What is Insites used for?
Insites is a sales enablement platform built for agencies, media companies, and digital marketing providers who sell services to local businesses. It runs a full-presence audit across 200+ data points — covering SEO, local search, social media, ads, accessibility, AI visibility, and compliance — and presents the results as simple, colour-coded scores that create urgency in a sales conversation.
It's designed for teams that need to find leads, explain digital marketing gaps to non-technical prospects, and close deals.
How is Insites different from BuzzBoard?
BuzzBoard is a data intelligence platform. It pre-crawls millions of SMB profiles and stores them in a database your reps can browse. The data is refreshed periodically, and the output is primarily designed for internal sales prep.
Insites is an audit-led sales enablement platform. You search for any business, get a live scan in under 60 seconds, and hand the prospect a branded, white-labelled report with simple scores that create buying urgency. The data is always live and accurate because it's scanned at the moment you need it. Insites also includes proposal generation, a lead generation widget, an audit designer, and CRM integrations — a complete workflow from prospect to close.
Does Insites have a database of businesses to prospect from?
Insites takes a different approach to BuzzBoard's pre-crawled database. Rather than browsing a static list of pre-audited profiles, you search for any business by name or URL and get a live, real-time audit on demand. This means you're not limited to a fixed database — you can audit any business with a website, anywhere in the world. The data is always current because it's scanned at the point you need it, not weeks or months earlier.
For large-scale prospecting, Insites also offers batch auditing (up to 10,000 businesses) and Lead Signals, which lets you upload lists and use AI filtering to find your best opportunities
Can non-technical sales reps use Insites effectively?
That's exactly who it was built for. Insites turns complex data into simple colour-coded scores, visual competitor comparisons, and plain-English recommendations. No SEO knowledge required. A rep can walk a prospect through an audit in five minutes with the prospect understanding every point.
Does Insites work outside the US?
Yes — Insites can audit any business with a website, anywhere in the world, with multi-lingual audit support. Because Insites scans live rather than relying on a pre-built database, it isn't limited to any particular geography. If your partners or territories span multiple countries, Insites covers them all natively.
Does Insites have a lead generation widget?
Yes. You can embed a white-labelled audit on your website or landing pages. Prospects run their own scan, their details land in your pipeline, and a report is ready within minutes. Sales teams get notified when a prospect runs a report, so they can follow up at exactly the right moment while intent is high.
Do you offer a free trial or demo?
Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can request a free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.
