SE Ranking monitors SEO.
Insites helps your team sell it.
SE Ranking is great for daily SEO tasks like tracking rankings, but when your sales team needs to find leads, create urgency, and hand a prospect something they instantly understand, that's where Insites comes in.
#1 SE Ranking alternative
for teams selling digital marketing services
The #1 markegoo alternative
The sales-friendly alternative to marketgoo that checks everything, not just SEO
Insites helps agencies find, explain, and close digital marketing
opportunities with confidence.
Audit designer
Customise audits and choose checks that match the solutions you sell. Then white-label with your branding to build trust and consistency.


marketgoo
Local ranking grid
Show clients exactly where they rank across their service area for various keywords with visual geo-grid maps.


marketgoo
ONGOING Monitoring tools vs. selling tools
SE Ranking tracks what's happening. Insites shows prospects why they need to act.
SE Ranking gives SEO professionals the data they need to do their job. Insites gives salespeople the tools they need to create urgency — simple scores, visual gaps, and branded reports that a prospect instantly understands without a single line of jargon.
Sales-friendly reports non-SEO experts can use
Simple scores and recommendations that create urgency, not technical SEO dashboards that require specialist knowledge.
Prospecting tools to find sales opportunities
Find businesses to audit across multiple industries and locations, or upload your data list and find the best opportunities to reach out to.
Instant full-presence audit in ~60 seconds
Insites goes deeper than just website audits. We have 70+ checks across local SEO, social, ads, compliance, AI visibility and more.
Generate AI Websites*
Generate a beautiful website in seconds to demonstrate what's possible or kickstart a project with Duda integration.
CRM integrations designed for sales workflows
Integrate Insites with Salesforce & HubSpot, so audit data flows into your sales pipeline.
*Requires 3rd party integration with a supported
CMS / website building platform





SE Ranking





Sales-friendly reports non-SEO experts can use xx
Instant full-presence audit in ~60 seconds
Generate AI Websites*
CRM integrations designed for sales workflows
*Requires 3rd party integration with a supported
CMS / website building platform




SE Ranking




Find leads, create urgency, close with deals
with Insites
Insites is specifically designed to help our partners sell digital marketing at scale. Our audits and services help you streamline lead generation, sales processes, and client management, enabling your business to expand its reach and efficiency.
All-in-one online presence audit
Personalise your audits
Easy for sales reps to understand
The all-in-one audit that increases average order value
Most SEO tools stop at rankings. Insites goes further, covering local SEO, Google Ads, and compliance. By uncovering more opportunities, your team can recommend multiple products and increase deal size with every audit.

Audits tailored to your brand and offering
Choose which audit checks you want to include and drag and drop the ones that match the solutions you sell. Then white-label audits to reflect your branding.

Easy-to-grasp scores that drive the sale
Cut the digital marketing jargon. Insites turns complex SEO into simple scores and plain-English recommendations your sales reps can use to win over any prospect.

Turn your website into a lead-generating machine with a
free audit widget
Imagine if the SMBs that land on your website could run a quick audit to see how their online presence stacks up? With the
Insites Lead Generation widget embedded into your website, they can!

Offer value upfront with a free SEO audit
Attract prospects by letting them run their own audit to check their businesses' online presence on your landing pages or email campaigns.
Prospects love to explore their own issues
Once they submit a request, a report is ready within minutes. Real value, real engagement — before your team even picks up the phone.
Businesses are more likely to engage
Sales teams are notified when a prospect runs a report, creating the perfect moment to follow up while intent is high.

Competitor Analysis
Visually show a prospect or client how they rank online against up to three of their local competitors.

Local Grid
Use Insites Local Grid to demonstrate how your client is ranking in their local area for target keywords.

AI Readiness checks
Check if your clients rank in AI search engines and use poor results to upsell services like llms.txt files and structured data.
How can sales teams show SMB clients how they perform locally?
Yes, the features and checks in our platform help sales teams drive sales urgency by showing local businesses their competitive threats.
Resell the local SEO monitoring solution that's built for SMBs
Introducing SEOpal by Insites - a new revenue stream for your hosting and domain business.
Ready to find out more?
Speak to one of our experts
We'll show you how digital marketing providers, just like you, are using Insites SEO audits to successfully capture leads, engage their prospects, win more deals.
Frequently asked questions
What is Insites used for?
Insites is a sales enablement platform built for agencies, media companies, and digital marketing providers who sell services to local businesses. It runs a full-presence audit across 200+ data points — covering SEO, local search, social media, ads, accessibility, AI visibility, and compliance — and presents the results as simple, colour-coded scores that create urgency in a sales conversation.
It's designed for teams that need to find leads, explain digital marketing gaps to non-technical prospects, and close deals.
How is Insites different from SE Ranking?
SE Ranking is widely known as a daily-driver SEO platform, the kind of tool an SEO practitioner opens every morning to track rankings, monitor backlinks, and run technical crawls.
Insites is built for sales teams. Insites runs a full-presence audit in under 60 seconds and presents results as simple scores that a non-technical prospect can instantly understand covering not just SEO, but local listings, social media, ads, accessibility, AI visibility, and compliance in one branded output.
The easiest way to think about it: Insites helps you win the client. An SEO tool like SE Ranking helps you do the work after.
Does Insites offer white-label reports?
Yes. You get customisable audit design with the Audit Designer, branded proposals with case studies and pricing, white-labelled lead generation widgets, and branded email outreach.
Does Insites have local SEO and map-based ranking grids?
Yes. Insites includes a Local Ranking Grid that visually shows a prospect exactly where they rank across their service area on a map, for specific keywords. This is incredibly powerful in a sales conversation because a business owner doesn't need to understand SEO, they can see the gaps on a map of their own town.
Does Insites integrate with CRMs like Salesforce and HubSpot?
Yes. Insites was built to sit inside your sales stack. It connects natively to Salesforce and HubSpot, plus via API and webhooks to proposal builders, marketing automation tools, and any other system your team already uses. Audit data flows into your pipeline automatically.
Can I customise which checks appear in my audits?
Yes. The Audit Designer lets you drag-and-drop to choose which checks to include, remove anything that's not relevant to the services you sell, add manual checks for things like design or brand consistency, and rearrange the order to match your sales conversation flow.
Can Insites help with batch prospecting at scale?
Yes. You can audit up to hundreds, thousands, or millions of businesses in one go. Insites analyses 200+ digital marketing signals across every business, then uses AI filtering to help you sort, segment, and target the hottest leads. It's designed for teams that need to find their best opportunities across large business lists — not audit one site at a time.
Who should choose Insites?
Insites is for teams whose job is to sell digital marketing services, not to do the SEO work themselves. If your sales team need to find prospects, hand them something they instantly understand that creates buying urgency, and close the deal with a branded proposal, Insites is built for exactly that workflow.
Do you offer a free trial or demo?
Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can request a free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.
The information in this comparison is correct as far as we can ascertain from Marketgoo's public marketing materials as of October 2025. To notify us of a correction, please email support@insites.com


















