Competitor Playbook Series Part 3

Are your sales reps losing deals because they don’t feel confident talking to local business prospects, not because they lack effort, but because the right knowledge isn’t at their fingertips?

Top-performing digital marketing providers don’t rely on heavy technical training anymore. Instead, they equip their teams with mini-expert knowledge, weekly industry updates, and simple, actionable processes that build confidence and make every conversation count.

After years of working with these leading providers (your competitors), we’ve uncovered what truly separates scalable, high-performing sales teams from the rest, and now we’re sharing it with you in this competitor playbook.

"The best sales teams we work with have cracked the code on balancing good sales structure with individuality. They align everyone around the same business goals and use frameworks to guide the process, but they never try to force every rep into the same mould. Tools like Insites empower reps to sell confidently in their own style, whether they're natural relationship builders or data-driven closers. The easy audits mean they don't have to master technical SEO jargon or spend months learning Semrush. When you remove the barrier of technical complexity, each person's unique sales strengths can shine."

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