Get a FREE EEAT audit
for any website
Curious if your website content is optimised for
Google's EEAT guidelines?
Enter your web address and Insites AI audit engine will check for Experience, Expertise, Authority and Trust signals in the copy.
What is EEAT?
Why do SMBs and the agencies that serve them need to care about EEAT?
Google doesn’t just care about keywords anymore. It cares whether the content was written by someone who knows what they’re talking about, has authority in their field, and can be trusted.
That framework is called EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. Nail it, and you’re giving Google (and your visitors) every reason to believe in your site.
Breaking down EEAT
Google doesn’t just rank words on a page - it looks at signals of credibility. EEAT is the framework that shows whether your content is worth trusting and ranking.
E
Experience
Show first-hand involvement. Use case studies, real customer stories, or hands-on examples that prove you’ve actually done what you’re talking about.
E
Expertise
Back up your knowledge with credentials — industry certifications, years in the field, or published research. Explain complex topics clearly and accurately.
A
Authoritativeness
Establish yourself as a recognised voice. Get referenced by others, cited in reputable sources, and use confident language (“the best…” vs. “probably the best”).
T
Trust
Build confidence through transparency and accuracy. Publish author bios, cite reliable sources, and secure your site. Add company registration numbers & an address.
What's included in a free EEAT scan?
We'll check a single page of your site for EEAT factors and give you a grade out of 100.
A simple overall EEAT score so you can benchmark and track improvements
An assessment of your trust markers like certifications, case studies, and proof points
A check for clarity above the fold — are your key signals visible where they matter most
A review of your authority signals, from confident language to external recognition
A score for each pillar of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Actionable recommendations & fixes to strengthen weak spots
Ready to see how your content measures up?
Run your free EEAT check in seconds and get clear, actionable fixes to boost trust, rankings, and visibility in GEO & AIO.
Frequently asked questions
Can I test all pages instead of just one?
Yes! Talk to us about a paid account where you can audit entire websites automatically.
Can I check hundreds or thousands of businesses for EEAT signals?
Yes, we can run a batch test on hundreds or even thousands of businesses in one go. Simply upload your source data and Insites can scan thousands of businesses in one go. You’ll get a spreadsheet export of the data you can import into other programs, or you can generate links to each audit to send in mailing campaigns.
Why is the EEAT checker free?
We hope you like it enough to consider signing up for our platform, Insites. EEAT is just one check from over 60 audits Insites can perform, including SEO, Local SEO, Accessibility, Spelling, Grammar and more!
How long does it take to run an EEAT audit?
Our free EEAT checker takes approximately 60 seconds to audit your site.
Can I get a checker like this on my own agency website?
Yes! All Insites audits can be embedded to your agency website so your clients can run their own scan. In exchange you'll get their contact details and a lead ready to buy.
How does the EEAT checker work?
Paste in a URL and our tool downloads the page, then audits it against Google’s EEAT framework. You’ll get scores for each pillar, plus specific recommendations for improvement.
What do the scores mean?
Each pillar is rated 0–5, based on what’s explicitly visible in your content. The higher the score, the stronger your signals of credibility. We also give you an overall EEAT score out of 100.
Does this guarantee better rankings?
No tool can guarantee rankings. But improving EEAT signals makes your content more credible - which helps you show up more in Google Search, stand out in local map results (GEO), and get picked up in AI Overviews (AIO).
What kind of fixes will I get?
We provide clear, practical recommendations: add case studies, showcase certifications, use more confident language, clarify processes, and so on.
Who should use this tool?
Marketers, SEO professionals, content writers, and businesses who want to make their site more trustworthy and competitive in search.
What is EEAT and why does it matter?
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these signals to decide if your content deserves to rank. Strong EEAT means more credibility with both search engines and real users.
