What's included

Every E-E-A-T signal Google looks for, scored in seconds

Experience
Does the business show real, first-hand experience? Checks for the signals that prove a real person with genuine hands-on knowledge is behind the content - years in business, case studies, original photos and specifics.
Expertise
Is the business demonstrating genuine subject-matter expertise? Looks for credentials, qualifications, author bios and in-depth content that show they really know their field.
Authoritativeness
Is the business recognised as a go-to name in its area? Checks the citations, mentions, listings and links that tell Google other people vouch for them.
Trustworthiness
Can customers - and Google - trust the site? Reviews contact details, security, ratings and the transparency signals that build confidence and protect rankings.
Client-ready report
Every audit produces a plain-language report you can share with clients or prospects. No technical jargon, no engineer needed.

75% of consumers still turn to Google to find local businesses - and Google only puts forward the ones it trusts. Show a client exactly where their E-E-A-T falls short, then fix it, and you're having a conversation about real revenue, not an algorithm they can't see.

Testimonials

Trusted by digital marketing providers worldwide

HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Frequently asked questions

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness - the framework Google uses to judge whether a website's content is credible enough to rank and recommend.

What is an E-E-A-T audit?

An E-E-A-T audit shows how a local business scores across all four signals, and highlights exactly where credibility gaps are holding back their Google rankings.

Who is this free tool for?

Digital marketing agencies, SEO consultants and web professionals who sell to local businesses. Run it on your clients or prospects to uncover gaps and start new conversations about their online credibility.

How does this help me win clients?

It turns an abstract ranking factor into a clear score you can put in front of a client. Showing a gym owner they score 2/5 on "Experience" because they never mention their 15 years in the business makes E-E-A-T real - and creates urgency to fix it.

Does E-E-A-T still matter with AI search?

More than ever. As AI-generated content floods the web, Google has doubled down on rewarding genuine experience and expertise - and the same signals feed both traditional rankings and AI Overviews.

Is it really free?

Yes - completely free with no sign-up. E-E-A-T is one of over 70 checks the full Insites platform can perform, including SEO, local SEO, AI visibility, accessibility and more.

Can I white-label the reports?

Yes. Paid plans let you fully customise the audit with your agency branding, colours and logo. You can also embed the audit form on your own website to generate leads.

Do I need technical knowledge to use it?

No. The reports are designed to be clear and jargon-free, so you can share them directly with non-technical clients.

Ready to audit at scale?