If you're managing a sales team of 20+ people selling digital marketing services to SMBs, we've just launched a feature that's about to make your life a whole lot easier (and your conversion rates a whole lot higher).
The keyword conundrum
Let's be honest – keywords are crucial for digital marketing success, but they're also notoriously tricky to explain to clients who aren't SEO experts. Your sales team probably faces this challenge daily:
- Knowledge gap: Your sales reps are brilliant at selling, but may not be SEO wizards
- Time constraints: Switching between multiple tools to find keyword data slows down the sales process
- Convincing prospects: Creating urgency around keyword opportunities without solid data is an uphill battle
Sound familiar? We thought so.
Say hello to Insites Keyword Planner
We're thrilled to introduce our
newest feature, designed specifically to help your sales team convert more prospects into happy clients. The Keyword Planner takes the complexity out of keywords for both your sales reps and your customers.
How it works
- Enter your prospect's website URL (plus competitors and services if you want to get fancy)
- Click "Generate keyword suggestions"
- Get instant, relevant keyword recommendations with search volume and CPC data
- Add selected keywords to track and optimise over time
- Close more deals with data-backed proposals
What makes it different?
Unlike complicated SEO tools that require extensive training, our Keyword Planner has been designed with scale in mind. It's built for sales teams that need to quickly identify opportunities and communicate them effectively to SMB clients.
- AI-powered insights: Combines artificial intelligence, competitor data, and website content analysis
- All-in-one solution: No more juggling multiple tools – everything lives in one platform
- Sales-focused approach: Turns technical SEO concepts into compelling sales narratives
How Keyword Planner helps your entire team
For your sales reps
- Confidence booster: Empowers even non-technical sales reps to speak knowledgeably about keywords
- Time saver: Generates keyword suggestions in seconds, not hours
- Conversation starter: Creates perfect opening for discussing content and SEO services
- Trust builder: Shows prospects you understand their specific industry and competition
For your SEO and production teams
- Streamlined workflow: Selected keywords automatically appear in customer audits
- Targeted content creation: Writers get clear direction on which keywords to prioritise
- Progress tracking: Rankings dashboard makes it easy to show improvement over time
For client retention and upselling
- Ongoing optimisation: Provides continuous opportunities to engage with clients
- Clear ROI: Track keyword position improvements to demonstrate value
- Natural upsell path: "Ready to target these additional keywords we identified?"
How keyword insights help your team sell
You know keywords are important, we know it too, but sometimes, SMB owners are sceptical. And for good reason - they may have been mis-sold in the past!
But that being said, keywords remain the bridge between what your clients offer and what their potential customers are searching for. When your sales team can confidently identify keyword gaps and opportunities and communicate the positive impacts, they're able to cross that bridge between intangible ideas (”Is SEO even that important?”) and demonstrate long-term value.

Ready to transform your sales team's performance?
The Keyword Planner is available now as part of your Insites subscription. Here's how to get started:
- Log into your Insites account
- Run an audit for a prospect
- Navigate to the Keyword Planner section
- Enter the website URL and click "Generate keyword suggestions"
- Watch as your sales team closes more deals
Not an Insites customer yet?
Book a free demo to see how our platform can help your 20+ person sales team convert more leads into lasting client relationships.
Insites supports the folk who support small businesses. Our auditing tools help digital marketing agencies qualify prospects, create compelling proposals, and demonstrate clear value.
