The Marketgoo alternative
Looking for a Marketgoo alternative? Insites goes beyond being an SEO auditing tool. Our platform audits your client's full online presence and lets you build, manage, and optimise while integrating tools for CRM, sales, and reporting. We're the perfect partner for organisations that want a scalable all-in-one solution and personalised support, not just SEO recommendations.
Marketgoo vs Insites
An SEO
tool tailored for
website providers
Marketgoo is an SEO auditing tool that best serves website providers and hosting companies looking to upsell SEO or resell the platform to SMBs looking to manage their own SEO.
Audits for
organisations selling digital solutions
Insites go beyond just website and SEO checks, auditing a business's full online presence. It's the ideal solution for empowering non-technical sales teams who can spot opportunities and drive conversions for all digital marketing solutions.
What can Insites help my agency sell?
We don't just stop at SEO. The Insites platform has checks for local SEO, listing management, websites and more.
We are the all-in-one sales and marketing audit tool that helps your sales agents sell digital marketing products with confidence.
Local SEO & listings
Google Ads & Facebook Ads
SEO
Social media management
Video
Websites
Accessibility solutions (ADA, WCAG)
Review management
Data Compliance (GDPR, CCPA)
Online booking
Can Insites help your team sell digital marketing at scale?
Yes, Insites is specifically designed to help our partners sell digital marketing at scale. Our audits and services help you streamline lead generation, sales processes, and client management, enabling your business to expand its reach and efficiency.
All-in-one online presence audit
Personalise your audits
Easy for sales reps to understand
The all-in-one audit that increases average order value
Most SEO tools stop at rankings. Insites goes further, covering local SEO, Google Ads, and compliance. By uncovering more opportunities, your team can recommend multiple products and increase deal size with every audit.

Audits tailored to your agency brand and offering
Choose which audit checks you want to include and drag and drop the ones that match the solutions you sell. Then white-label audits to reflect your branding.

Easy-to-grasp scores that drive the sale
Cut the digital marketing jargon. Insites turns complex SEO into simple scores and plain-English recommendations your sales reps can use to win over any prospect.


Competitor Analysis
Visually show a prospect or client how they rank online against up to three of their local competitors.

Local Grid
Use Insites Local Grid to demonstrate how your client is ranking in their local area for target keywords.

AI Readiness checks
Check if your clients rank in AI search engines and use poor results to upsell services like llms.txt files and structured data.
How can sales teams show SMB clients how they perform locally?
Yes, the features and checks in our platform help sales teams drive sales urgency by showing local businesses their competitive threats.

Smarter outreach, better qualification, and perfect timing
For sales planning at scale, check out our new platform - Lead Signals. Audit millions of businesses and use AI tools to sort, segment and find your next hot leads.
Generate qualified leads by offering a free SEO audit on your agency website
So your prospective client has landed on your website. Wouldn't it be interesting if they could run a quick audit to see how their business's online presence stacks up? With the
Insites Lead Generation widget embedded into your website, they can!

Offer the value of a free SEO audit on your landing pages or email campaigns
Attract prospects by letting them run their own audit to check their online presence.
Prospects love to see real value and explore their own issues
Once they submit an audit request, within minutes a report is ready for them to access.
Businesses running an SEO health check are more likely to engage
Sales teams are notified when a prospect runs a report, creating the opportunity to follow up.
Resell the local SEO monitoring solution that's built for SMBs
Introducing SEOpal by Insites - a new revenue stream for your hosting and domain business.
The trusted solution for digital marketing agencies who want to scale
Insites delivers real impact every day for our partners. Here are just a few success stories.
Robin
FCR Media Belgium
Herold

Robin generated 500+ inbound leads after plugging in Insites white-labelled audit onto their website
Our average order value grew by 46%. Insites have always been supportive in training sessions when we needed their help.

"We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts."

Jochem Vermeiren
Product Manager, FCR Media Belgium
“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
CEO/CCO, HEROLD
Ready to find out more?
Speak to one of our experts
We'll show you how digital marketing providers, just like you, are using Insites SEO audits to successfully capture leads, engage their prospects, win more deals.
Frequently asked questions
What is Marketgoo used for?
Marketgoo builds SEO and website-intelligence tools that help businesses and partners understand and improve online visibility. Their products include:
- DIY SEO apps for small business owners
- Marketgoo for Partners for hosts and registrars
- Sales Domain Intelligence (SDI) and Marketing Domain Intelligence (MDI) for sales teams and enterprise partners that need domain-level insights at scale
How is Insites different from Marketgoo?
Both platforms deliver actionable website insights, but they focus on different users.
- Marketgoo specialises in SEO improvement and domain intelligence for partners.
- Insites is built for sales teams and resellers who want to generate leads, qualify opportunities, and close more digital-marketing sales through branded audits and data signals.
Insites goes further by combining website data, local SEO, accessibility, ads, and AI visibility into one unified, white-label platform.
Does Insites overlap with Marketgoo’s SDI and MDI?
Yes. Both deliver sales-ready domain insights, but Insites Lead Signals offers more control and flexibility.
While Marketgoo’s SDI and MDI provide powerful datasets, Insites lets you:
- Customise the metrics and signals you track
- Combine sales intelligence with full audit data
- Trigger automations and alerts via webhooks or API
- Generate branded, ready-to-send reports automatically
Essentially, Lead Signals is your SDI built around your products and workflows.
Can hosting companies or website builders use Insites like Marketgoo?
Yes. Both platforms support white-label and reseller partnerships.
The difference: Marketgoo provides turnkey reseller tools, while Insites provides a fully customisable platform — you can design the audit experience, choose the checks, and integrate it directly into your sales systems or dashboards.
Which is better for agencies and sales teams?
For teams focused on selling digital marketing services, Insites is the stronger fit.
Marketgoo’s SDI and MDI surface valuable data points, but Insites builds a complete workflow around them — from lead capture to audit generation to CRM hand-off.
Can Insites integrate with other tools?
Yes. Insites connects via API and webhooks so audit and signal data can flow into CRMs, proposal builders, or marketing automation tools.
It’s built to fit seamlessly into existing sales stacks, not sit beside them.
Can I brand the audits and dashboards as my own?
Completely. Every Insites report, widget, and portal can carry your logo, colours, and voice.
It’s your brand powered by our tech.
Does Insites use AI?
Yes — Insites uses AI to interpret data, detect content quality and E-E-A-T signals, and assess visibility within generative-search platforms like ChatGPT and Gemini.
That means your sales team can talk about how a business appears in AI-driven results, not just Google rankings.
Who should choose Marketgoo instead?
If you’re a domain registrar, host, or enterprise partner looking for a ready-to-deploy SEO product or data feed, then Marketgoo is a solid fit.
If you’re running sales or marketing teams that need customisable insights, branded audits, and automated workflows, Insites is the smarter alternative.
Do you offer a free trial or demo?
Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can Book a demo and request a Free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.
The information in this comparison is correct as far as we can ascertain from Marketgoo's public marketing materials as of October 2025. To notify us of a correction, please email support@insites.com