Currently selling broadband, but want to upsell digital marketing solutions? It's easy with Insites
Currently selling business phones and broadband but want to start upselling websites and digital marketing solutions? With Insites, your sales reps can generate an audit in 60 seconds, which analyses your prospect's entire online presence. Unlike other complex SEO audits, Insites audits are marked with traffic light scoring to help sales reps easily identify problem areas to upsell - it's so fast, they can do it live on a call.
Insites for sales teams
Imagine reaching out to all your existing customers and saying,
"Your broadband is great, but shall we optimise your website and how you rank online?"
70+ online presence checks with local-level audits
Unlike most SEO tools, Insites looks at multiple outlets to understand how businesses are preforming online. Our checks cover SEO, website build, AI readiness and so much more.
Trackable, easy to understand scores and recommendations for your sales team
Insites audits come with trackable scores and suggestions, making our audits accessible for non-technical sales reps and business owners.
Customise the audit to reflect your products and services
Set up your audit to reflect the products and services you sell. With Audit Designer, you can create sections and include checks that mirror the problems you solve.
generate more leads
Generate marketing-qualified leads by offering free audits on your website 
Your customers know you're experts in providing speedy broadband and phone contracts. But wouldn't it be interesting if they could run a quick audit to see how their business's online presence stacks up? With the Insites Lead Generation widget embedded into your website, they can! And the best part? Your sales team get notified instantly with their contact details and audit results.
STEP 1. Offer free website audits on your website or in marketing campaigns
Is your website drowning in empty promises? Give prospects the opportunity to run their own audit to check their online presence. You get their contact details in return.
STEP 2. Prospects view their audit with tanigable results
Once they submit an audit request, within minutes a report is ready for them to access
STEP 3. Reach out instantly to and book a sales call
Sales teams are immediately notified when a prospect runs a report, creating the perfect opportunity to create urgency and for the prospect to take action.
Yell boosted sales confidence, visibility and reduced build time by 20%
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance for our customers and internal users. We no longer need to produce lots of educational material as it is right there in the platform”
Katie Curd
Head of Presence Products at Yell
selling at scale
Prospect millions of businesses in Lead Signals
Run a lite scan on as many businesses as you like and use the results to plan your sales strategy. With Lead Signals, you plug in a list of business URLs and we give you the data to determine if their worth a call.
Let customers manage their own website & SEO
Telecoms resell Insites SEOpal to their SMB clients, making it easy for them to stay on top of their online presence.
Scale locally
SEO audits at local level
Managing sales teams? Keep consistency and create fool-proof processes that scale with your team, allowing you to keep track of audits, proposals, and open rates.
Demonstrate threats on the Local Grid
`Want to create urgency with local businesses like plumbers, gardeners and beauty salons? Use Insites Local Grid to demonstrate on a 5x5 grid how they compare to competitors in the local area based on ranking.
Get client-ready insights with Keyword Planner
Transform complex keyword research into one-click insights with
Keyword Planner, which helps sales reps sell SEO services with confidence.
Find out if your prospects are falling behind with Competitor Analysis
Create urgency with a side-by-side comparison. Be the one to show a prospect how their audit compares to 3 local competitors with the Competitor Analysis feature.
See how your clients rank on AI-search with an AIO audit
Check if your local clients are AI readiness and if they're ranking in ChatGPT and Gemini. Learn more about the
AIO audit.
Reviews
Quickly determine how many online reviews a business has and if it's enough to rank highly.
Google Business Profile
Check if your prospect is up-to-date with local listings.
Social Media
Detect which social media platforms your prospects are active on and upsell social media services.
Learn about Social Media audits
Struggling to scale sales?
Speak to one of our experts
Struggling to scale sales?
Speak to one of our experts
We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.
Frequently asked questions
How long does it take to run an audit?
Most audits take under a minute. You get a complete, actionable report with scorecards and recommendations instantly - great for qualification calls and demo outreach.
Can I customize what the audit checks for?
Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch.
What formats can I share the audit in?
You can share via:
- Link
- Email from within the platform
- Branded PDF
All fully white-label and customized with your branding
Can I automatically track when a prospect views the audit?
Yes - Insites notifies you instantly when a prospect opens the audit. This lets your sales team follow up at the perfect moment
Does it include competitor benchmarking?
Yes - you can run a quick competitor analysis to highlight how the prospect stacks up locally and create urgency by showcasing specific gaps and threats.
How does this integrate into my existing sales process?
You can embed audits into qualification processes, trigger automated follow-ups, combine insights with proposals, and track engagement. Our expert team has a deep understanding of how to implement Insites into sales teams of all shapes and sizes. Check out our integration directory.
Can it scale for larger sales teams?
Yes - Insites is built for teams of 3+. The platform offers batch-auditing, performance reporting, and a scalable process that ensures consistent execution across reps.
What does it cover?
The audit focuses on what matters most for winning new clients - across both marketing performance and technical setup. Key areas include:
- SEO - Indexability, on-page content, site speed, mobile friendliness, and metadata
- Google and Facebook Ads - Checks whether ads are running, and flags obvious issues with structure or visibility
- Local Listings - Presence and accuracy on platforms like Google, Yelp, Facebook, and industry directories
- Compliance - GDPR, cookie banners, accessibility basics (WCAG), and privacy risks
- Content & Conversion - Checks for strong CTAs, booking systems, ecommerce setup, contact flows, and mobile UX
- Technical Profile - Detects CMS (e.g. WordPress, Wix, Shopify), hosting setup, third-party scripts, and identifies potential weaknesses or upsell angles
- Site Health - Flags broken links, missing metadata, security issues (HTTP vs HTTPS), and other common web hygiene issues
It’s designed to surface the most useful talking points for sales - not to overwhelm with tech jargon. Everything’s explained clearly so your reps can focus on the pitch, not decoding audit results.
What products does it support the sale of?
The audit is built to tee up high-value conversations across a wide range of digital services. It highlights gaps and opportunities that naturally lead into your pitch - without sounding salesy or scripted.
It works brilliantly for:
- Websites & Redesigns - Poor speed, mobile UX, or outdated CMS? Perfect setup for a rebuild.
- SEO & Local SEO - Unclaimed listings, missing metadata, or weak content? That’s your cue.
- Google Business Profile Management - Spot incomplete profiles or inconsistent NAP info across the web.
- Listing Management Tools - Like Yext, Uberall, Moz Local - especially for multi-location businesses.
- Accessibility Solutions - WCAG issues and missing alt text give a clear opening for compliance tools.
- Cookie Consent & GDPR Compliance - Easy win for products like cookie banners or policy generators.
- Google Ads - Reveal missed paid search opportunities or poor visibility in competitive sectors.
- Social Ads - Show weak organic reach or a lack of retargeting strategy to introduce paid social.
- Booking Systems & Widgets - Identify friction in the user journey, especially for service-based businesses.
- Video for Marketing - When a site lacks engaging content or has poor conversion flow, video stands out as a fix.
