Sales agents
Lead generation
Sales planning
Website builders
Retention
Resellers
Manage quality, reduce churn, build better websites.
Imagine consistent quality across every build. Web designers who know exactly what success looks like. Clients who trust you completely. That's what happens when quality is gamified and trackable with Insites.
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”
Katie Curd
Head of Presence Products
Yell
AI powered quality assurance that catches problems before your clients do
When you're delivering multiple websites each week, the same issues keep appearing. Broken links that should have been caught. Missing alt text that hurts SEO. Build mistakes that delay launch. Your team spends time fixing problems instead of building great websites.
Smarter AI reviews
Go beyond the basics. Built-in AI reviews site copy for EEAT signals, and can even check if the website CTA can be seen above the fold.
No more basic errors
Stop wasting time on manual proofing. We automatically catch spelling mistakes, grammar slips, broken links, and other small-but-deadly issues before launch.
SEO ready from day one
Make sure your clients actually get found. We highlight keyword gaps, measure density, and check for dedicated service and location pages.
What problems can Insites help me fix?
Insites audits help you find and fix issues affecting website performance and quality.
Spelling, grammar and offensive content
Broken links
GDPR & CCPA issues
Bad heading structure
Mobile rendering issues
Inconsistent business details (name, phone)
Colour contrast & accessibility
Missing alt text
Keyword density
Missing local schema
Image optimisation
Missing analytics or Google Tag Manager
4 steps to better website QA with Insites
Define your standards, empower your team, and improve delivery with quicker approvals and stronger client satisfaction.
1
Set your own quality standards
Define your quality benchmarks; basic websites get essential checks, premium builds get comprehensive auditing.
2
Build faster with gamified feedback
Developers see real-time feedback as they work. The Chrome Extension shows issues directly on pages for immediate fixes.
3
Streamline manual checks
Anything that can't be checked automatically can be added as a manual action that web developers must complete.
4
Accelerate client approval
End endless design debates. Use Insites audit data to prove performance gains and get clients signing off faster.
Find issues fast with the Insites Chrome Extension
Stop hunting for issues and let the Insites Chrome extension highlight exactly where issues are on the website you're building.
Audit live sites & staging sites
Preview exactly how your new website will perform before it goes live. Insites combines data from an existing live website with your new staging site, giving you an accurate picture of how it will perform once it goes live.
Automated + manual QA in one place
Insites combines automated testing with easy-to-complete manual checks, so designers can handle everything in one UI - no switching tools, no missed steps.
The scalable website QA solution
Insites brings reporting, enterprise support, and integrations together - so your team can deliver consistent quality across every client.
Comprehensive reporting
Enterprise support
API & webhooks
Accountability that drives improvement
See who skipped steps, fixed issues, or repeatedly failed checks—so you can improve processes and coach your team to success.
Full support & onboarding from our industry experts
You're not just buying a tool - you're buying a solution. We'll work closely with you and your team to train them how to use our platform and deliver better websites. We can even build bespoke checks for your specific needs.
API & webhooks
Extend Insites your way. Use our RESTful APIs and webhooks to build custom functionality, power your own audit experience, or feed audit data directly into your tools. Developer-friendly, flexible, and built for scale.
The trusted solution for improving QA
Insites delivers real impact every day for our partners. Here are just a few success stories.
Yell
FCR Media
Herold
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”
Katie Curd
Head of Presence Products at Yell
“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts"
Jochem Vermeiren
Product Manager, FCR Media Belgium
“Results are what matter and Insites has delivered a clear improvement of our results”
Martin Kargl
CEO/CCO, HEROLD
Explore our other solutions
Pick a use-case to learn how Insites supports sales, marketing delivery across your organisation.
Want to save time in your production process?
Speak to one of our experts
We'll show you how organisations have used Insites to save thousands of hours in QA time, all while increasing customer satisfaction and boosting retention.
Frequently asked questions
What types of automated checks does Insites for Website Builders include?
Your websites can be checked for:
- SEO errors, such as missing alt text, missing H1s, duplicate titles and descriptions and more
- Common build mistakes - like broken images, errors and broken links
- Keyword optimisation - including content density
- Content - including spelling & grammar, reading age, volume of content
- Colour contrast and accessibility
- Correct setup and installation of plugins - e.g. Google analytics
Can Insites for Website Builders help me with non-automated checks?
Yes! Insites includes manual checklists that your web designers must tick off as they build the website. The gamified interface, and tracking for management, help you optimise your build process.
Can Insites audit staging sites?
Yes! Insites uniquely blends on‑site analysis (from staging) with off‑site factors (from the live site) to give you a realistic picture of how a site will perform when it goes live.
How quickly can I run an audit and get results?
Audits are comprehensive, but fast and automated - most complete within a few minutes (depending on the size of the site and how many audits you have enabled).
Can I compare audit results over time?
Absolutely. Run audits at different stages and our reporting dashboard lets you display side‑by‑side scores to clearly show progress and delivered value.
How does Insites for Website Builders help track team performance?
Dashboards for managers help track QA scores, agent efficiency, build times, and manual-check completion, giving you metrics to coach, scale, and manage your team.
What tools and metrics do your performance audits measure?
We test Core Web Vitals (including layout stability), desktop + mobile speed using real-browser emulation.
How does the gamified interface for web designers work?
Our platform includes a simple progress meter that coaches the agent towards achieving an acceptable score. Completing each item in the audit rewards the agent with progress towards their goal.
Can it help agents find problems quicker?
Of course! The Insites Chrome Extension highlights problems, such as broken links and spelling errors, right on the web page. This makes it easy for agents to zone in on problems and fix them fast.
What's the impact?
Insites teaches web designers to find and fix problems themselves. Over time, the platform teaches them to get it right "first time, every time".
Your existing QA team stop spending time flagging routine errors (like broken links) and instead spend time with the customer making the website really work for them.
Yell improved turnaround time in their website build process by 20%.
